Marketing is arguably the most essential part of your business. Without marketing, your business will be buried beneath your competitors and you lose the chance to bring in more customers. In order for your business to thrive, you need customers, which means you need marketing.
There are several ways your business can go in terms of marketing. You can have an in-house marketing team with a director, hire freelancers, or hire an agency. There are pros and cons to any and all of these options. Overall, hiring a marketing agency is the option with the most benefits.
1. It’s More Cost-Effective
Hiring and taking on a full marketing team is expensive. In 2017, marketing managers alone made a median of $132,230.
That’s just the salary for your marketing manager. If your company hires a full team, you could be paying around $500,000 and that’s not counting benefits.
| Marketing Career | Median Annual Salary* |
| Marketing Specialist | $62,560 |
| Market Research Analyst | $62,560 |
| Advertising Manager | $100,810 |
| Public Relations Manager | $120,420 |
| Marketing Manager | $131,180 |
(source: U.S. Bureau of Labor Statistics 2018-19 Occupational Outlook Handbook.)
Hiring a marketing agency would cost far less than that a year.
2. Expertise
When you hire a marketing team, you’re going to get people who are only talented at certain tasks. In today’s world, you’re going to need more than someone with a marketing degree.
You need a graphic designer, an SEO specialist, talented content writers, and fantastic web developers. Even if your company hires a freelancer who is fantastic at building websites, the rest of your content will not be anywhere as quality. Hiring a marketing agency will give you the expertise your company needs. Marketing agencies hire quality content writers, website developers, and social media experts. Hiring people in-house does not guarantee that you will hire the right people for your marketing needs. Plus, your company is going to get all the expertise you need for one fee instead of paying several people in-house.
3. Access to the Best Tools
Marketing agencies have access to the best and current marketing tools. There are a number of powerful and effective marketing platforms and technologies, but they are not cheap. Hiring an in-house team means that you not only have to hire and pay employees but you have to pay for these platforms, technology, subscriptions, and more every month. Hiring a marketing agency gives you access to the most current tools without paying extra.
4. Training
When you hire an in-house marketing team, you have to train them frequently and consistently so they stay updated on the latest techniques and changes in the marketing world. When you hire a marketing agency, you don’t have to worry about training. A reputable agency should be continually learning and changing with the trends and movements of the marketing industry. Also, since the firm only concentrates on marketing while helping clients in a wide range of industries, they have the knowledge and experience to bring results.
5. Lasting Relationships
There is less risk in hiring a marketing agency. You can have a lasting working relationship with an agency. In-house employees often come and go. People always want to move up and on with their careers and that means having to hire competent people when others go. Marketing agencies can have a more long-lasting relationship since there is much less turnover with hiring an agency.
Stingray Branding is a marketing agency that has an incredible team. We have the tools and resources to bring your company the best marketing out there. We produce real results for our clients with a quick turn-around and personable service. Check out our marketing packages and see what Stingray Branding is all about.
