SEO | Search Engine Optimization
The majority of purchases and decisions go to the top-ranking websites on page 1 of search engines. Search Engine Marketing – Search Engine Optimization, or SEO, & Pay Per Click Ads, must be part of every business’s marketing strategy. Search Engine Optimization is the most cost-effective method to generate leads for the short term and long term. If you spend hundreds or thousands on a new beautiful website, why wouldn’t you invest in making it successful?
Local Search Engine Optimization Stats
YOUR Local SEO Company
What is SEO, or Search Engine Optimization?
Search Engine Optimization (SEO) is the process of getting your business more, and better quality, traffic to your website. Specifically, this involves optimizing your rank on search engine results so when a potential customer is looking for what you do, you are the first thing they find. While there are a number of ways to get increased traffic to your site, such as paid advertising, SEO focuses on organic, unpaid results from various types of searches performed by your potential customers.
SEO doesn’t happen in a vacuum. The world of digital marketing is incredibly dynamic, constantly shifting as new rules and regulations take hold. As a result of that dynamic environment, SEO is not a static process. There is no quick solution to SEO. Instead, you have to work and develop a strategy and process that are focused on results, but also flexible and adaptable to change. What you need is a team of experts who can guide you through such a process and consistently provide you with results.
Our SEO company understands the nature of the digital marketing environment, constantly seeking more knowledge about how the search algorithms work, the behavior of modern customers, and the upcoming trends in digital marketing. The result of that work, experience, and learning, is a team of passionate marketing professionals who can help you navigate these shifting environments and come out on top. Does this sound intimidating? Don’t worry, it doesn’t have to be.
For many companies, your website drives your revenue, automation, and efficiency in your sales and marketing. If it doesn’t we should have a conversation about that. However, for your website to effectively do those things, it has to be found by new customers, your current customers, and your employees. When they need to find your services or your website, they are going on their favorite search engine (Google or Bing) and type in their search about you. Our job is to make sure you come up regardless of what they search for so that you get the opportunity for the sale and to ensure your current customers can connect to you with ease.
We work on your website and the 220+ various factors that affect how you show up in search results every week. Google & Bing make changes to their algorithms every day, we keep your website and marketing aligned with those changes so that you can be found by the right people often and forever.
Review Current SEM
You start by meeting with our creative marketing professionals to tell us your story, your vision, and your goals. We then review your current results and website performance to ensure your marketing is set up to perform well on search engines.
Your SEO Foundation
After determining the weaknesses in your current Search Engine Marketing, we’ll ensure you have a solid foundation to move forward with a website that is optimized and ready to convert your new visitors to new leads and sales.
Optimize Your SEM
We perform weekly or bi-weekly checks on your website factors, pay-per-click ads, and any other marketing we are doing for your search engine results to ensure your website and marketing stays optimized for your SEO & PPC based on Google & Bing’s algorithms.
Review & Refine
Search Engine Optimization and Marketing is a continuous process. Google & Bing make regular changes to their advertising platforms and SEO algorithms daily. We make changes to your marketing regularly to ensure you stay in line with them.