Building a New Brand for a New Year

Building a New Brand for a New Year

When was the last time you reviewed your brand? Last year? Five years ago? Maybe you’ve never done it. The truth is that brands are often built by accident. Running a small business is a lot of work and often the branding of your company takes a back seat to daily...

A Light in the Dark

How many new emails came into your inbox within the last hour? Are they helpful? Useful? Selling based on fear? Are you a light in the dark? As the COVD-19 pandemic continues its escalation, the business landscape is quickly changing and business owners are scrambling...

Coronavirus Marketing: Use Your Marketing to Communicate

Uncertain Times Allow You to Shine Hello Business Leaders, It is unfortunate that we are all facing the Coronavirus in some form either now or will be soon. The thoughts and prayers from myself and our entire staff go out daily to the people that have been, are...

Remember to Retain

We spend a lot of time, money, and effort in our marketing focusing on new customer acquisition. It seems like the logical thing to do, focus on bringing in new customers because your current ones will return if they’re satisfied. But will they? It’s easy to forget...

Understanding SEO and Voice

Do you remember the first time you asked Siri a question? Maybe it was looking for a new restaurant or a nearby attraction. Or maybe you just messed with her and asked those now infamous question, “Siri, where can I hide a body?” Voice search is increasingly important...

Shifting Your Customer Communication

The world is constantly shifting. The progress of technology connects our world in new and increasingly convenient ways. One of the fastest-growing trends in this space is the use of private messenger apps. These apps are shifting your customer communication, opening...