You might have heard the trending celebrity news… Selena Gomez makes $550,000 for posting ONE ad across her social media platforms! ONE SINGLE ADVERTISEMENT! That is more money than some will see in a lifetime and she receives it for a single post. Selena has 91.1 million followers on Instagram, 44.3 million followers on Twitter, and 60.9 million likes on Facebook.
Selena has turned a social media following into a lucrative business venture. She puts a lot of thought into all of her posts. Gomez also invests funds into growing her following even hiring professional photographers to snap photos of her just for use on Instagram.
Selena Gomez’s social media followers are the first to know about her new music, tour dates, fragrance launches, and more! She creates a community in her social media groups for fans to get to know more about her and her businesses while also encouraging discussion among fans in the comments.
All in all, I think we can agree, Selena Gomez knows what she’s doing when it comes to social media and we can all take notes! You do not have to be a celebrity to apply her social media business plan to yourself or your business.
Growing a social media following will help build brand awareness, grow sales of products or services, and create a name for yourself or your company in your field.
A social media following can also be a business venture all of its own if you are able to sell advertisements. Having just 1,000 followers on Instagram can be the start of your advertising brand. All social media platforms have the potential to earn business dollars including Facebook, Instagram, Twitter, Pinterest, Youtube, Snapchat, and more!
One thing Selena Gomez does extremely well is that she is picky and restrictive with her social media ads. She only advertises for brands that she truly believes in and that are appropriate for her audience. Gomez also only posts ads every once in a while so her feed does not become cluttered with marketing schemes and create annoyance with her audience.
As you grow your social media following and begin looking into social media advertisements as a revenue stream, think about your brand and your social media audience to decide what marketing will be right for you.
For example, when a toy store brings on a new toy manufacturing or distribution company it could provide the company with a marketing plan for advertising its products to the toy store’s number of social media followers. This could be presented for one social media platform or if you have a number of followers across multiple accounts a total number of potential customers that will be reached when the toy store posts across all social media outlets.
The advertisements could then be tailored in a way that suits the feed of the toy store and resonates best with the audience. For example, a child of the appropriate age playing with the toy whether in the toy store itself or in a different setting. The post could include a call out to the product and brand and a link to shop the product on the company’s website.
However, if you decide to advertise on your social media outlets the first step is just to grow a following. We have a blog with advice on how to grow a social media following which is to begin by quitting thinking about followers but instead, focus on CONTENT!