Facebook has over 1.79 billion monthly users. 1.79 BILLION PEOPLE are active on Facebook every single month. There is no other advertising venue where you can easily target so many users.
Obviously you can post on Facebook for free. Facebook is a free social media site for both users and businesses. You can set up a business page for absolutely no charge. You can post on this business page for no charge and reach hundreds to thousands of users without spending any money.
It is a fantastic idea to post organic (meaning not paid for) posts to your business page on a daily basis. You can easily reach customers with posts, videos and links in your market with organic Facebook posts. By posting organically on Facebook you can generate sales, reach customers and gain likes on your business page.
You can also take your Facebook marketing a step further by using Facebook ads. Facebook allows you to sponsor posts or create advertisements that will show up higher on a user’s feed. You can target users based on many factors including location, interests, companies they like, places they visit and more!
Facebook collects so much data on users that the advertisement targeting is the best in the world. You can see the highest ROI from Facebook ads as you improve your marketing over time by reaching only the users most likely to be interested in your ad.
Read success stories from Facebook advertisers here. Businesses have had major success increasing downloads for apps, raising money for non-profits, increasing sales, recruiting talent, generating leads and more.
Facebook itself has many great resources for businesses to learn more about advertising on the platform including Facebook Blueprint, Facebook IQ and Facebook Business.
Stay tuned to our blog as we will have an entire series of blogs related to Facebook Advertising. Coming up is how to decide which Facebook targeting ad to use for your business!