Recap Your Year in Marketing and Set Goals for the New Year

Dec 13, 2018

2018. It’s almost over. Another year down, and many more to go. Every year marketing changes grows and evolves. This past year was no exception. Your year in marketing is important. The results from your year are important. They allow you to make and set goals for the next year. We are here to tell you how to recap your year in marketing and set goals for the new year.

Recap of What Was Done

This is the step where you go through all the tasks your company has done. Since this is marketing, this will include social media marketing, content marketing, email marketing, advertising, blogging, website design, creation, etc. Line out everything you’ve done. Seeing all of your accomplishments will better help you with your future plans.


There are many tools you can use to pull your results for the year. Google Analytics and Google Adwords are just two of the many amazing tools. Your results are an essential part of recapping your year. You want to have the results to see how successful your year was and to see how to improve for the next year. Do you have low results in one area? Have that be a bigger part of next year’s marketing plan.

Next Year’s Plan

Having a solid plan for the new year is a necessity. You can set up and make your plans with the results from your year. If you want to use the data you have to fix what did or did not work. If there was something in your marketing plan last year that did not appear useful, ditch it and find a new technique! Find what works best for your company and what worked best for your year.
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