Springtime is almost here and you know what that means? Spring cleaning. It’s that time of the year where you want to clean up and get rid of parts of your life that don’t spark joy. Right now, with Netflix’s Tidying Up with Marie Kondo being so popular, people are more motivated than ever to declutter their lives. Decluttering also applies to your business’s marketing.
Get Rid of What You Don’t Need
Marketing is always changing. That is a fact. The internet and social media have changed the marketing world and with technology always advancing and changing so does your marketing. Now is the time to get rid of the marketing that does not work. Your company might have outdated techniques that no longer really apply in the marketing world. It is also possible that your company has too many marketing techniques going on. Find the techniques that work for your company and get rid of the rest.
Decluttering your marketing will allow your brand to stand out where it matters most. The main parts of your marketing your business should focus on are search engine optimization, social media, and content creation. Focusing on the strong suits of marketing will enhance your company. Local SEO is also something to focus on. Right now, local SEO is the big marketing tactic people are spending time on. Getting your business everywhere is important long term, but starting off with where you’re located and dominating the local SEO scene is something to focus on. Getting rid of things like outdated material and photos is a place to start. If your company has photos from 2009 on your website, it’s time to leave those behind.
Spruce Up Your Content
When it comes to the content that does work for your company, it’s time to spruce that up. Since you’re cutting out what no longer belongs in your business, you have to make what is left work better than before. Add in a blog and create content that people really enjoy reading. Blogs add to your website and can enhance your SEO. Bring in better SEO tactics, try out new ways to get your business to the top. We also suggest trying to improve upon your social media. Adding in new pictures and creating new graphics and content will make your social media accounts stand out over others. Make your website look clean and more sophisticated instead of basic. There are many different ways to spruce up your business!
Stingray Branding’s three main specialties are SEO, social media, and creating content. If your company is struggling with sprucing up and figuring out the most effective marketing tools, contact us! We can go through your marketing and see what works best. Creating new content for your website and updating and optimizing your photos, information, and content will improve your company. We aim to help small businesses and show them the best ways to optimize their content. Check out our packages and see which one fits your business the best!