Building a Brand on Social Media II

Aug 28, 2019

Your Stingray Monday Marketing Minute

Every Monday, the Stingray Branding Team does a weekly Monday Marketing Minute on our Facebook Page. Tune in every Monday at 3:00 pm EST for a quick Facebook Live marketing tip of the week from your team of Stingrays. We would love to hear any questions you have and help you learn how to improve your marketing strategy. In case you’re busy on Mondays though, we will also put together a blog discussing what we talked about on the Facebook Live and post the marketing tips on our YouTube Channel for you to check out at your leisure. This blog post we are working on  Building a Brand on Social Media II.

This post will complete our series about Building a Brand on Social Media. This has been an incredible series and we will be covering the past two sessions. First, we will take a look at Influencer Marketing with our Copywriter Matt Hampton, who used these same techniques to achieve massive growth with his blog. Then we will talk about Social Media Promos and Events with our amazing Social Media Manager, Kaprice Dyson. Kaprice is a master of these techniques so we know this will be useful for you all.

If you do have any questions or comments, feel free to contact us here. Our team would love to hear from you and guide you in any way we can!

Influencer Marketing

How many of you would like a celebrity endorsement? Seriously, what if I could get an influential member of a community, whether acting, sports, or business, to talk about you and your brand on social media? Would it help? Yes, it probably would. Sounds good, go do it.

Influencer marketing can be intimidating. It’s hard to know where to begin, or how to proceed once you think you’re at a starting point. Here are some great tips on how to develop influencer marketing in the best way for your business.

What is Influencer Marketing?

  • Influencer marketing involves finding and engaging influential people, those with large social media followings, in areas you want to reach as brand advocates for you.

So How Do I Get an Influencer?

  • First and Foremost: Be Direct – Most influencers have become familiar with people trying to get them to advocate for their brand or project. You’re not going to fool them into it. Start by reaching out to them directly and asking them for time to talk about what you do and what they do.
  • The Perils of Tagging – Tagging people to expose your content to their networks can be really helpful, but just dropping those tags because you can might quickly turn and influencer from a friend to an antagonist.
  • Why Should They? – Think about why an influencer should be your advocate. Is there something in it for them? Is the project something they could get behind? Do the two of you have complementary brands? We all want to support things we like, but we also need to tell people why they should like it.
  • Life is About Relationships – Most of the influencers I had help from were friends of mine, either before they advocated for me, or shortly after starting. Remember, this is a two way street, so it’s not a good time to be selfish and greedy about support. Help them too. We help people we like, plain and simple.

What Do I Do Once I Have One?

  • Like all branding work, this won’t make results happen overnight. It takes time. Don’t forget about that relationship and support them as well. Over time you will see results.

Benefits of Promos and Events on Facebook

We’ve all seen businesses utilize promos and events on Facebook. They pop into our feeds everyday, but we often fail to set up our own. Why? Maybe they seem intimidating, or we just don’t know what the benefits of them are, but one way or the other we need to do them. Here’s why:

1. Increase Reach

When a business makes a regular post on Facebook, only a small portion of the page’s followers will actually see this post in their timeline. Use promos to reach more people

2. Increase Engagement

People will interact with a page more often if they believe there is something for them to get out of it. You can also make engagement a requirement for entry in the promo.

3. Can be very Inexpensive

A giveaway prize or even a small ad can be very inexpensive – $5-$10 can go a long way. You can reach thousands of people with a minimal investment

4. Instant Feedback on your product or event

Social media, by nature, provides immediate contact. By placing events or promos on social media, you’re able to get almost instantaneous feedback from  your market about what they’ll respond to and what they won’t

5. Targeting

On Facebook, you can target specific people with your promos that makes it much easier to reach the specific people you are trying to do business with.

Your Marketing Team

If you have any questions about how to get involved with your local business community or how to grow your business by supporting the local community, reach out to our team at Stingray Branding. We are networking gurus and love to support our community! We can get you set-up with some awesome branding and then teach you how to go out and run with it!

Our approach to branding is more than just a logo. It’s a collection of services, which can be strategically applied to help you achieve your goals. The Stingray Branding team provides all of the services for your Internet marketing needs including:

We’re ready to help you grow the business of your dreams.

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