Your Stingray Monday Marketing Minute
Every Monday, the Stingray Branding Team does a weekly Monday Marketing Minute on our Facebook Page. Tune in every Monday at 3:00 pm EST for a quick Facebook Live marketing tip of the week from your team of Stingrays. We would love to hear any questions you have and help you learn how to improve your marketing strategy. In case you’re busy on Mondays though, we will also put together a blog discussing what we talked about on the Facebook Live and post the marketing tips on our YouTube Channel for you to check out at your leisure. In this blog post, we are working on Building a Brand on Social Media II.
This post will complete our series about Building a Brand on Social Media. This has been an incredible series and we will be covering the past two sessions. First, we will take a look at Influencer Marketing with our Copywriter, who used these same techniques to achieve massive growth with his blog. Then we will talk about Social Media Promos and Events with our amazing Social Media Manager. She is a master of these techniques so we know this will be useful for you all.
If you do have any questions or comments, feel free to contact us here. Our team would love to hear from you and guide you in any way we can!
Influencer Marketing
How many of you would like a celebrity endorsement? Seriously, what if I could get an influential member of a community, whether acting, sports, or business, to talk about you and your brand on social media? Would it help? Yes, it probably would. Sounds good, go do it.
Influencer marketing can be intimidating. It’s hard to know where to begin, or how to proceed once you think you’re at a starting point. Here are some great tips on how to develop influencer marketing in the best way for your business.
What is Influencer Marketing?
- Influencer marketing involves finding and engaging influential people, those with large social media followings, in areas you want to reach as brand advocates for you.
So How Do I Get an Influencer?
- First and Foremost: Be Direct – Most influencers have become familiar with people trying to get them to advocate for their brand or project. You’re not going to fool them into it. Start by reaching out to them directly and asking them for time to talk about what you do and what they do.
- The Perils of Tagging – Tagging people to expose your content to their networks can be really helpful, but just dropping those tags can quickly turn an influencer from a friend to an antagonist.
- Why Should They? – Think about why an influencer should be your advocate. Is there something in it for them? Is the project something they could get behind? Do the two of you have complementary brands? We all want to support things we like, but we also need to tell people why they should like it.
- Life is About Relationships – Most of the influencers I had help from were friends of mine, either before they advocated for me, or shortly after starting. Remember, this is a two-way street, so it’s not a good time to be selfish and greedy about support. Help them too. We help people we like, plain and simple.
What Do I Do Once I Have One?
- Like all branding work, this won’t make results happen overnight. It takes time. Don’t forget about that relationship and support them as well. Over time you will see results.
Benefits of Promos and Events on Facebook
We’ve all seen businesses utilize promos and events on Facebook. They pop into our feeds every day, but we often fail to set up our own. Why? Maybe they seem intimidating, or we just don’t know what the benefits of them are, but one way or the other we need to do them. Here’s why:
1. Increase Reach
When a business makes a regular post on Facebook, only a small portion of the page’s followers will actually see this post in their timeline. Use promos to reach more people
2. Increase Engagement
People will interact with a page more often if they believe there is something for them to get out of it. You can also make the engagement a requirement for entry in the promo.
3. Can be very Inexpensive
A giveaway prize or even a small ad can be very inexpensive – $5-$10 can go a long way. You can reach thousands of people with a minimal investment
4. Instant Feedback on your product or event
Social media, by nature, provides immediate contact. By placing events or promos on social media, you’re able to get almost instantaneous feedback from your market about what they’ll respond to and what they want.
5. Targeting
On Facebook, you can target specific people with your promos which makes it much easier to reach the specific people you are trying to do business with.
Your Marketing Team
If you have any questions about how to get involved with your local business community or how to grow your business by supporting the local community, reach out to our team at Stingray Branding. We are networking gurus and love to support our community! We can get you set up with some awesome branding and then teach you how to go out and run with it!
