Charleston Scottish Games
With its inaugural event in 1971, the Charleston Scottish Games & Highland Gathering is the second oldest event in the southeast. Drawing visitors from around the country and abroad, the Games brings in over 8,000 guests, immersing visitors in Scottish heritage and history.
1.2 Millon
Total Reach
20%
Percentage of Growth
in Revenue
27%
Growth in
ticket sales
50%
Growth in
Sponsorships
Situation Analysis
.Our team at Stingray Branding took on the exciting opportunity to revamp the Charleston Scottish Game’s online presence. Replacing the previous volunteer-led efforts, we crafted a brand new website and implemented a powerful digital marketing strategy. By transitioning to digital advertising on social media and display campaigns, along with introducing online ticket sales, we achieved remarkable results. Since partnering with Stingray Branding in 2018, the Charleston Scottish Games has witnessed a significant 27% increase in attendance. Additionally, our efforts have garnered an impressive digital reach of over 1.2 million annual impressions
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What did Stingray Do?
Website DesignÂ
Social Media Graphics
Event Marketing
SEO
