Charleston Scottish Games

With its inaugural event in 1971, the Charleston Scottish Games & Highland Gathering is the second oldest event in the southeast. Drawing visitors from around the country and abroad, the Games brings in over 8,000 guests, immersing visitors in Scottish heritage and history.

1.2 Millon

Total Reach


Percentage of Growth

in Revenue


Growth in

ticket sales



Growth in


Situation Analysis

.Our team at Stingray Branding took on the exciting opportunity to revamp the Charleston Scottish Game’s online presence. Replacing the previous volunteer-led efforts, we crafted a brand new website and implemented a powerful digital marketing strategy. By transitioning to digital advertising on social media and display campaigns, along with introducing online ticket sales, we achieved remarkable results. Since partnering with Stingray Branding in 2018, the Charleston Scottish Games has witnessed a significant 27% increase in attendance. Additionally, our efforts have garnered an impressive digital reach of over 1.2 million annual impressions

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Website Design 

Social Media Graphics

Event Marketing


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