Marketing News by Stingray
4 Reasons Your Website Needs a Blog
When business owners think of marketing, they start to think of having a proper website and establishing their social media platforms. Investing your time and money into those platforms is important but it’s not the end all be all of marketing. These days,...
How to Create Customers Who Love Your Brand
Customers are constantly looking for new companies and brands to purchase from and support. Brands are always looking for new clients and customers, and consumers are always looking for a new brand to become an advocate of. Right now, the market is incredibly...
How to Lead in Local SEO
The one thing about SEO that never changes is that it always changes. Every year we are learning more and more about SEO and learning new ways to achieve it. Local SEO is important for any business. Search engine optimization is the process of viability of a website...
Recap Your Year in Marketing and Set Goals for the New Year
2018. It’s almost over. Another year down, and many more to go. Every year marketing changes grows and evolves. This past year was no exception. Your year in marketing is important. The results from your year are important. They allow you to make and set goals for the...
The Absolute Best Marketing Blogs Out There
The blogging world is a competitive market. There is an abundance of blogs out there and many are quality. How do you find the best blogs for marketing? You have to find the best content! We at Stingray Branding try to find the best of the best for our readers and I...
Google’s Recent Announcement: Google+ Shut Down
Recently, Google announced that Google+ will shut down. It came to light that Google+ had a security breach. They had originally planned on staying quiet about this issue. Due to some recent rules within California and Europe, they had to release the news. The...
Achieving the Perfect SEO Page
Achieving perfect SEO (search engine optimization) for a page can be a little difficult. SEO is optimizing your content so that it shows up more frequently in search engine results. Doing this correctly is insanely important for any business. If your SEO is not done...
Create a Thriving Social Media Following Now
Social media is what’s now. It’s how potential customers know who to turn to. Creating a thriving social media following is incredibly important to any business.
How to Implement Web Analytics that Work!
You invest a lot in your business. With business development, generating leads, creating content for social media, and marketing efforts, you work hard to make sure all bases are covered. Is your website covered? In this age of big data and Google Analytics, you can...
Why You Need YouTube and How to Rank
Video is in high demand these days People are consuming video on all platforms and pages, demanding more at an exponential pace. Spending on desktop online video is projected to grow 21% every year until 2019, according to Google. HubSpot finds, “where both video and...
A TED-Inspired, Stingray-Directed New Year
It’s easy to be a fan of TED Talks - they’re full of insights on everything from human nature to scientific breakthroughs to trends in design. They’re inspirational, informative, and eye-opening in ways that can help you become a better person and a better...
Engage Your Consumers Through the Power of Storytelling
Storytelling is an important time-honored tradition in the Lowcountry, from the dramatic best-sellers of Lowcountry native Pat Conroy to the Gullah stories rooted in the struggles of slavery so many generations ago. Successful marketers, especially those in the...
One Surprising Marketing Strategy Guaranteed to Improve Sales
Do you need an effective marketing strategy to build your bottom line? Try a proven method. Listen to your customers! Don’t just take our word for it (although our marketing gurus here at Stingray Branding have plenty of experience to back up the claim). Studies show...
Looking for the Right Branding Agency? Consider Stingray Branding
[Hint: Find the Agency that Reflects Your Company’s Best Qualities.] It’s a match! When Live Productions, a popular local event-hosting company, approached us here at Stingray Branding to build their website, we were honored! But hardly surprised. Live Productions...
How Many Frogs Would You Kiss for a Killer Headline?
What’s the secret to writing a killer headline? You’ve got to be willing to kiss a couple of frogs. Copywriting gurus, from the late advertising great David Ogilvy to Copyblogger Sonia Simone, will tell you that for every successful headline they’ve come up...
How to Host a Successful Networking Event
At Stingray Branding, we know how important it is for businesses both big and small to have opportunities to network with other companies. But not all networking events are created equal. Some events are more successful than others often leaving the organizers...
How to Use Eventbrite – Part Two
In the first Eventbrite blog, we covered the site’s primary functions such as how to set up an event, the use of tickets, how to import contacts, and some simple SEO services. But Eventbrite has many other features which are useful to event organizers and marketers...
How to Use Eventbrite – Part One
You may have used Eventbrite before in passing or responded to an invite for an event through their system. But if you have a vested interest in marketing or event organizing it is worth your time to learn more about this platform that you can use for planning,...
Why having a responsive website is a must!
What is Responsive Web Design? Responsive Web Design first appeared quickly in early 2012. Responsive Web Design (RWD) is now clearly established as the best way to create a website mobile visitors love. Having a responsively designed site means that when a user views...
Tips for Business Marketing on Pinterest
Pinterest was first launched in 2010 and has become one of the top social media networks in the world. On Pinterest users can pin images from websites all in one spot to Pinterest boards as well as repin ideas from within Pinterest itself. Typical Pinterest boards...
New Social Media Feature: Facebook Reminders
Facebook has quietly rolled out a new feature that can greatly assist social media managers and business owners. Within a Facebook page's setting, there is now a Reminders tab. Reminders are a way for Facebook to remind you to update your Page on certain days...
Email Marketing Tips for 2017
Email marketing is an important part of marketing for any small business. It is a great way to stay in touch with your customers on a free or low-cost basis. You can easily update your clients on new business offerings, current deals, and more with an email. Important...
What 2017 means for your marketing and business
Do you go get the yellow pages when you need a plumber or photographer? No?! Well surprise, neither do your clients. While we always want word of mouth to be a large part of our marketing strategy and hope to count on it forever, it is not the only form of marketing,...
Facebook Page Update: Templates and Facebook Shop Section
Have you seen a hidden update Facebook has made to pages? You now have the option to select a Template for your Facebook page. The Template options include Standard, Shopping, Venues, Gaming, Politicians, Professional Services, and Restaurants and Cafes. The Template...
Facebook Advertising
Facebook has over 1.79 billion monthly users. 1.79 BILLION PEOPLE are active on Facebook every single month. There is no other advertising venue where you can easily target so many users. Obviously you can post on Facebook for free. Facebook is a free social media...
Hurricane Matthew Preparation
The newest tracking for Hurricane Matthew does show that some level of storm will hit Charleston, South Carolina. If you live in the Charleston area like us please make sure you are taking precautions for Hurricane Matthew. We will continue to monitor the storm via...
How To Keep a Blogging Schedule
Blogging is one of the most important steps in a successful digital content campaign. It is a quick and simple way to spread your message to viewers and potential clients. Blogs are also a crucial part of any search engine optimization campaign. By performing search...
Social Media Seminar
Stingray Branding is hosting our first ever Social Media Seminar. At this seminar we will be teaching you how to set up your Facebook page. Even if you already have a Facebook page the seminar can help you optimize your page. We will also be going over best practices...
New Social Media Feature: Snapchat Memories
The social media platform, Snapchat, is known for its 24-hour stories. This means when a user adds a video or image to their story it will disappear forever after 24 hours. The entire premise of Snapchat is based on a quick turnaround of content which is why its new...
Instagram Stories: What This Change Means for Your Business
On August 1, 2016, Instagram released an update to the social media platform: Instagram Stories. Instagram Stories are basically exactly like Snapchat stories, just without all the fun face filters! Instagram Stories allow you to share “all the moments of your day,...
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