The Stingray Branding Team is very excited to announce the launch of a new website and social media project for our friends and clients at Southline Roofing & Exterior, LLC. Southline Roofing is a family owned roofing and exterior contractor in Mt Pleasant, SC. This multi-generational business has over 30 years of combined experience and specialize in storm damage repair, especially coordinating with a customer’s insurance company to get the repairs done right. We were very excited to work with them, and help this amazing company grow.
Southline came to our team looking for a website rebuild. They were unhappy with the design, as well as some of the user experience, in their previous website. Our team set about creating a well-designed site that would not only highlight their expertise and craftsmanship, but also make the customer experience easy, and help them learn more about the business.
We crafted a sleek new logo for Southline Roofing with clean lines, using a color pallet that not only pops, but also brings a feeling of tranquility for a purchase decision that brings with it a certain amount of stress. The menu at the top provides a clean and quick user experience, enabling quick navigation of the site. A powerful call to action appears before the fold, emphasizing the free quote this company offers for new clients.
Our team also took the time to emphasize the family-owned aspect of this incredible business in addition to the numerous industry awards and certifications they possess. Highlighting these accolades adds even more credibility to a phenomenal company.
Southline Roofing is a local, family-owned business. Their About Page helps convey this story, their love for the work they do, as well as testimonials from satisfied customers. A large part of digital marketing is learning to tell your story to your potential customers. This story should be crafted to highlight your unique propositions, as well as the work you have done, to establish powerful credibility.
The best business is referral business. Referrals have heard direct testimony from someone who has already dealt with your company and are far more likely to do business with you. In the era of digital marketing however we often fail to modernize our approach to collecting these valuable referrals. Our team responded to this need from our client by crafting a top-notch referral page, making this process easy for those who have come to know, and love, Southline Roofing.
Brand consistency is vitally important between your social media and your website. Potential customers will navigate between the two as they research their purchase decision. Our team created a consistent look and message for Southline’s social media accounts. Additionally we established a social media strategy to maximize this resource, and lend further credibility through consistent messaging.
What do you think? Did we nail it?
The Stingray Branding Team
No matter the size of your business or your industry, our team can help take your marketing to the next level. By harnessing the skills, experience, and knowledge of some of the best experts in the business, we can craft your digital marketing strategy and experience to maximize results. If you need help with your marketing, or just have some questions about where you’re at today, contact us! Our team would love to help you!